Desi Road: Redefining Fine Indian Dining

Desi Road, a fine dining Indian restaurant in Brampton and Niagara Falls, partnered with Dinx Studio to create a brand and digital experience that reflects authenticity, warmth, and modern elegance. The challenge was to capture the essence of Indian culture while maintaining a refined, contemporary appeal suited for a luxury dining audience. Through UX and UI research, we explored visual cues that evoke comfort and sophistication. We developed a clean and inviting brand system with rich color tones, elegant typography, and carefully curated imagery to enhance both digital and in-person experiences.

The final outcome is a cohesive identity and website that celebrate Indian tradition through modern design. Desi Road now stands as a distinguished destination offering a fine dining experience built on culture, quality, and connection.

---

Scope of project:

Brand Strategy – UX/UI – Web Design and Development – Branding and Identity Design – Identity System Design – Digital Marketing Assets Print Media – Menu Designs – Video Production and Image Editing for Menus